Yemi Olakitan: All you want to know..

Friday, 6 April 2012

MTN' LAUNCHED NEW PRODUCT IN LAGOS

MTN PULSE: A BETTER WAY OF LIFE FOR NIGERIAN YOUTHS By Yemi Olakitan It was all glitz and glamour as MTN launched its latest product, MTN pulse, in Lagos recently. The hall was packed with various youths from different communities and walks of life in Lagos. The MTN pulse, according to MTN General Manager Consumer Marketing, Kola Oyeyemi is a whole new platform for the Nigerian youth to connect with one another. The new package is loaded with many freebies and benefits for the enjoyment of the youth. He explained that the product has a closed user group, (CUG) package that accepts as many members as possible, offers the lowest call rate to the largest community of youth, retains more of chargeable minutes within the network and provides unrestricted access to SMS and internet freebies. He explained that another side of the MTN Pulse is a lower new price of N10k/sec. sms chat ast N5/ monthly freebies of 50 sms, 10mb data on minimum recharge of N100 as well as Y’elo Friday suprises of more freebies and discounted offers. Oyeyemi said that the package wills positively redefined friendship, create momentous fun and offer freedom. ‘‘MTN is offering the youth a package that will effectively fits into their lifestyle and provides an opportunity to freely express them, enjoy unlimited internet access which will make telephony more lively, with endless fun which is what the youths want’’ he said. Oyeyemi said, the product is an upgrade of MTN fun-link, ‘MTN pulse is a reloaded platform for young people across Nigeria, it gives them the opportunity to be part of the larger youth community, one that is also vibrant and distinctive.’ He said. He noted that the youth segment of the society represents a group of dynamic people who need to be catered for in a special way. According to him, MTN has identified the youth segment as the backbone and future of every economy therefore they must be provided with services and products that will enhance their likes and passions in a way that adds value to them. In a chat with Nigerian rave making Hippop artist, Davido who performed at the event, he called on all its fans to embrace the new product, which he considers the coolest ever. He used the opportunity to announce his musical tour, which he said, will be kicking off soon. He also talked about his next album. He mentioned that the album would feature Don Jazzy, Banky Y and a lot of Nigerian artistes. He did not disclose the title of the album. In an exclusive chat with M2, ace comedian Bashiru who was the host of the event said that MTN has once again proven that it is the telecom provider of first choice. According to him, MTN has the finest idea with this offering, it is very economical, and youth oriented. He said that the product is a whole new way of given back to the society, particularly the Nigerian youth. He called on the Nigerian youth to go for it. Oraka Nvy who described himself as a fresh graduate of the University of Lagos and the CEO of an entertainment company said the product is an innovation and a way to give back. This, he said will encourage the youth to socialize more and to have fun. ‘This is just what the youth want from MTN’ he said. Bolanle Ajayi who was also present at the event, however called on MTN to do more for the Nigerian youth, she said that new product offering is good but the company need to empower the Nigerian youth. ‘ I believe that MTN will always and continue to deliver value but they need to give more to the youth in the area of empowerment and poverty eradication. There’s tremendous unemployment among the Nigerian population. Thousands of Nigerian young graduates are outside looking for jobs that are not there. MTN cannot employ everyone but MTN can help, particularly in the entertainment industry, which offers a whole lot of opportunities for employment. We need a big brother such as MTN to contribute to that sector more. It is obvious that Nigerian government cannot solve our problems without private sector involvement.’’ She said. On the new product, she was optimistic that Nigerian you will embrace it. ‘‘There is something about MTN that makes you want to belong. It is a brand that has won the hearts of Nigerians. I can only congratulate them. They should continue to do more.’’ In a statement, the telecom provider said that, the launch of MTN pulse will not be limited to Lagos alone and will take place in three cities, Lagos, Port Harcourt and Abuja where MTN will host scores of youth icons, celebrities, and distinguished Nigerians in exhilarating and pulsating events.