Thursday, 12 March 2026

Over 400 Emerging Nigerian Artists Shine at +234 Art Fair 3.0: A Triumph of Inclusivity and Nationwide Talent Discovery

 



The third edition of the +234 Art Fair, held from March 5 to 8, 2026, at the Ecobank Pan African Centre in Victoria Island, recently wrapped up after captivating over a thousand visitors and leaving a lasting impression on Nigeria's contemporary art scene.

 

This year's edition, themed "Inclusivity", lived up to its name by featuring more than 1,000 artworks from over 400 emerging artists,  a dramatic increase from previous years that typically highlighted around 200 participants. The fair spanned diverse mediums, including digital arts, 2D/fine arts, sculpture, and photography, drawing from more than 1,500 submissions  submitted nationwide.

The event's emphasis on inclusivity extended far beyond the artworks themselves. Organizers conducted an extensive month-long outreach tour across 17 states in the North, East, and South-West, deliberately reaching underserved and distant communities often overlooked in Lagos-centric art events. This nationwide effort, documented in a film supported by The Osahon Okunbo Foundation, helped bridge geographical barriers and brought fresh, diverse voices to the forefront.

Tola Akerele, General Manager of the National Theatre, Founder of +234 Art Fair, and Soto Gallery, explained the fair's core mission: "We know that many artists across Nigeria are extremely talented but do not always have platforms to showcase their work. This fair is designed to bring their works to public attention and allow people to engage with them."

Akerele highlighted the fair's alignment with Women's Month, noting the particular challenges faced by female artists, who often exit the profession due to insufficient support. "Our goal is to support more female artists as much as possible to bring in and retain more women in the sector," she said.

Curatorial lead Eyimofe Ideh emphasized how the expanded outreach transformed participation: "We travelled to 17 states across the north, south and east to ensure artists in far regions were aware of the fair and could participate." She added that organizers provided sponsorship for transporting artworks from remote areas, addressing longstanding logistical hurdles that had previously discouraged submissions.

The fair also served as an accessible entry point for new art collectors, with many pieces priced affordably — starting as low as N100,000. "A lot of people look forward to the fair, especially those trying to get into the art space; this is a good platform to start buying art because the works are affordable," Ideh noted.

Ahmed Bashir Sodangi, Director-General of the National Gallery of Art (NGA), delivered a keynote address titled "Beyond the Moment: Building a Sustainable Career in Visual Art." He stressed the importance of institutional frameworks: "While exhibitions and viral recognition can propel artists into the spotlight, such moments often fail to translate into long-term professional growth without adequate institutional support." Sodangi called for stronger systems in documentation, regulation, market access, professional standards, and institutional backing to foster sustainable careers.

Ecobank Nigeria's support underscored the event's broader economic impact. Omoboye Odun, Head of SME, Partnerships and Collaboration at Ecobank Nigeria, stated: "The art sector forms part of the broader creative economy which has significant potential to contribute to economic growth. Platforms like +234 Art Fair provide the stage for visibility, inclusion and economic viability for emerging artists."

Project manager Joanna Oyefeso described the six-month preparation as complex yet rewarding, with intentional efforts to weave inclusivity into every aspect, from curation to documentation. "We wanted to show people how the journey to this stage came about," she said.

Among the participating artists was fashion creative and photographer Godwin Okoruwa, whose work was discovered serendipitously via Instagram. Three of his submitted images, featuring handmade outfits by his mother and styled by him, were selected. "This is the first time participating at this fair and the reception has been great. I cannot wait for what the next edition has in store," he shared.

By amplifying underrepresented talents and positioning Nigerian creativity on a global stage, the +234 Art Fair 3.0 not only celebrated artistic excellence but also reinforced the creative economy's role in national development and cultural representation. As Nigeria's art scene continues to evolve, initiatives like this signal a promising future for emerging voices nationwide.

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